Site Specific Movements

The OMODAKA movement seems to be the answer to my obsession with site specific music videos. Visuals that line up in perfect harmony with the beat to the song, speeding up and slowly down in order to accomodate the tempo…Now that’s my idea of a perfect film.

As the site states, OMODAKA “is the name of the project developed through a trial and error process of mutational fusion of music and motion graphics. It will knock over your existing image toward a music video by a beautiful trajectory.”

I can’t help but think of the equally gorgeous slow motion movements used in Chris Cunningham’s video for Portishead’s “Only You”. While OMODAKA claims to be innovate, a lot can be said of their roots in videos like his, also including Rubber Johnny.

Both music videos should be watched alone, in a dark room, with no distraction. Slow motion is great, but it’s even better underwater, or with a perfect score such as these in the background.