Definitely one of the best, most gorgeous commercials I’ve seen in a while:
This video is kind of like the one of people getting punched , only with a purpose. I love the whole concept of a car crash without the car- an out-of-context situation that emphasizes the gravity (hah!) of an accident. It’s gorgeous, powerful, and ultimately, sells the product well. My favorite part is where the librarian just flies out of her chair. Definitely a great ad campaign.