Dear Schweppes: Good job. Slow motion is mega cheap. All the budget just goes to the camera, and then things as simple as dropping a water balloon look INCREDIBLE. Paired with shitty, emotional music and you’ve got yourself a winning campaign. Observe:
Right? Right? Who knew balloons could make one so emotional…but that’s the power of slow-motion, my friends! With great power comes great responsibility, and Schweppes seems to have exploited these frames for all their worth. And I’m totally OK with that.
Thanks, Betty, for the link.
